TL/DR: Apple, please don’t screw this up.
I’m at the point in my life where things like the new iPhone matter much less to me than they once did. Yes, it’s my favorite physical object. It’s my camera, communication tool, and holds my most sensitive information. I touch it more than anything else in my day. But, largely, meh.
The removal of touch ID is worrisome. I trust Apple to not blow it but this raises the potential considerably in my opinion. I wasn’t worried about the headphone jack – that made sense. This, on the other hand, is a recipe for disaster unless they have face ID down cold.
I do think there’s something special about the Andy Warhol notion that all iPhones are the same. It makes sense to segment the market and capture higher profits from those with inelastic demand for Apple goodness. I think they’re going to take a hit.
There have been an astounding number of leaks this cycle. People crave this information and then pan the actual announcement as “nothing new.” They better have their stuff together to pull this off.
I’m more excited about the new Apple Watch. I’m tired of charging mine twice a day. Can’t come soon enough.